Education Funnel
Engineering University
- Views
- 112 054
- CTR
- 1.01%
- Average Check
- €1 902
- CPL
- €17.92
- Applications
- 18
Traffic to application flow
Find out how automatic sales funnels attract new applicants without you being involved
Education Funnel
Traffic to application flow
Diagnostics before advertising
You didn’t investigate the market and the rival company looks more attractive to a client
Your offer wasn’t clear or convincing enough for the visitors of your webpage or social media profile
You miss out on incoming applications, you don’t sale again and don't cross-sale
You don’t have well-formulated unique market offer
You don’t use all possible marketing channels
Finally, you don't have working sales funnel.
Cause, not symptoms
Stage 1
Sales funnels
We connect the offer, traffic source, landing page and follow-up into one measurable route to an application. Every funnel is judged by performance: views, CTR, CPC, average check and CPL.
Education · Social media sales funnel
We connected social media advertising, a focused offer and a clear application route for the Qualification Improvement Center. The funnel produced 18 applications in its first month while keeping acquisition costs measurable.
Open the full caseSales funnel example
Industrial equipment · Search and social funnel
The search campaign delivered 1 257 views, an 11,11% CTR and € 0,87 CPC, resulting in 3 applications. A second advertising-network route added 5 more applications.
Sales funnel example
Home services · Contextual advertising
During the first month, the search campaign generated 6 770 views, a 4% CTR and € 0,44 CPC. It delivered 43 applications with a 5,29% conversion rate.
Visit the project websiteAgricultural machinery · Contextual advertising
In the first month, the search campaign generated 1 018 views, a 12,28% CTR and € 0,94 CPC. It produced 12 applications and reached a 9,6% conversion rate.
Visit the project websiteBarbershop · Search and maps advertising
The first month of search advertising generated 2 769 views, a 4,77% CTR and € 0,97 CPC, producing 10 applications. Yandex Maps added 55 conversions and extended the funnel to nearby customers.
Visit the project websiteStage 2
Landing pages
We turn the offer into a clear, focused page that answers the audience’s questions and guides visitors toward one action. Existing landing-page and website cases show how this works across different industries.
Agricultural machinery manufacturer websiteWatch
Busbar manufacturing company websiteWatch
Website for a Door Lock Installation CompanyWatch
Corporate Website for a Law FirmWatch
Divorce Support Center websiteWatch
Barbershop websiteWatch
Website for a fitness coachWatch
Website for a network of children's gymnastics centersWatch
Stage 3
No random tools
We use only the tools and platforms that suit your target audience. Before shaping the offer, writing the landing page or producing ads, we research customers, their context and the channels they actually use.
Stage 4
One recognizable system
When the message and visual language remain consistent from ad to landing page to presentation, people recognize the company faster, understand the offer more easily and feel safer taking the next step.
Stage 5
Measure, learn, improve
We evaluate creatives and landing pages by clicks, applications, conversion rate and lead cost—not by guessing which version looks better.
Promotion data shows which channel, creative and page brings qualified applications at the right cost. We use those results to recommend what to scale, revise or stop.
How does it work
Open the consultation form and tell us about your task
The interview takes no more than half an hour, during the process we ask you questions necessary to get started; connect to existing advertising accounts and analytics or create new ones; fix KPIs, predict traffic volume
We agree on working conditions
We prepare and agree on a scheme of the future sales funnel, thus we predict how users will go to your page and apply for your products or services
We prepare website / landing pages and all necessary promo materials (creatives, webinars, lead magnets, etc.)
We set up analytics to understand what creatives and pages provide more applications from users
We launch test traffic and monitor which pages and promo materials give more clicks and applications at a lower cost
We prepare monthly reports and proposals based on results of our work for the period
Online consultation